I’m not sure if you’re familiar with Dumb Ways to Die (if you aren’t you should search it up!), the viral public service campaign by Metro Trains in Melbourne, Victoria, Australia. McCann Melbourne was behind this brilliant campaign, generating millions of views on Youtube, downloads of the mobile game version, and even spawning copycat parodies. You can check out the video here.
This Valentine’s Day, McCann Australia reminds us again to be safe (with whatever it is you’re going to do with your hunny *wink wink*) with another horrifyingly cute video. Dumb Ways to Valentine!