Streetfood has a very special place in the Pinoy culture. Filipinos can come up with lots of creative ways to re-invent food and turn it into delicious yet affordable merienda that you can easily buy from vendors outside school, in canteens, and some are being peddled inside offices!
Bananas for example, can be turned into maruya, banana cue, or turon. Barbecue can also come in many forms like isaw, betamax, adidas, etc. And who would forget the different kinds of “balls” that we oh so crave for – fishballs, squidballs, and kwek-kwek?
SM Hypermarket has probably recognized the cultural and economic appeal of streetfood to many Filipinos, since it recently launched its very own Streetfood Festival – an annual celebration that features many of our Streetfood favorites which highlight the rich culture of everyday Filipino food. This year, SM Hypermarket has partnered with Unilever, Nestlé, San Miguel, Alaska, Del Monte, P&G, CDO, Frabelle, Farm Fresh, and Bounty Fresh to bring much-loved streetfood into the malls and to their customers.
The Festival’s grand launch was held last August 31 at SM Fairview, and will be having more road shows on the following dates and venues:
September 9 – SM Valenzuela,
September 23 – SM Bicutan
October 14 – SM Molino
October 20 – SM Mall of Asia (Grand Finale)
If you’re planning to visit, I would recommend that you try SM Market’s Turon with Langka. It’s only Php 15.00 yet it’s huuuge and siksik na siksik with fillings. Yum!
The best part is that Chef Boy Logro will be holding a cooking demo in all the roadshows, so you can also learn to prepare your own streetfood delicacies at home. To make things more exciting, specially bundled packs will be available at select SM Hypermarket branches from September 1 to October 20, which will contain raffle coupons to win Php 100,000.00! The grand raffle draw will be held at the SM Mall of Asia roadshow, where celebrity guests will also be present.
Looks like I already have an idea where I’ll be having my next food trip!